How do I create offline campaigns in SalesViewer®?

How do I create offline campaigns in SalesViewer®?

Offline campaigns in SalesViewer® offer you a valuable opportunity to follow up on your trade fair and event participants by identifying which of them visited your website during a specific period.

• Open the campaign section
  In the SalesViewer® Dashboard, navigate to the “Offline campaigns” tab. Here you will find all the tools you need for setup.
• Add new campaign
  Click on “Add campaign” to start the process. This is the first step in matching your participants list with your website visitors.
• Define campaign parameters
  Give your campaign a meaningful name that makes it clearly identifiable, such as the name of the trade fair or event. Then you choose the type of the campaign, such as “Postal mailing” or “Exhibition / Trade Show”. Optionally, you can also select the country to further specify your analysis.
• Set the campaign period
  Determine the start and end dates of your campaign. We recommend setting the period to one to two weeks after the event in order to capture following visits.
• Upload company list
  Copy the company names from your Excel spreadsheet and paste them directly into the “Company name” field. A separate upload field is not necessary—simply copy and paste.
• Campaign start and monitoring
  Once you have launched the campaign, it will appear in the dashboard. You can track in real time how many and which companies have been reached.

By setting up offline campaigns in SalesViewer®, you can measure the impact of your offline marketing efforts on online activities. This gives you valuable insights into the behavior of your target group and allows you to accurately assess the ROI of your events and trade fairs.