new B2B leads per month
lead to opportunity rate
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StepStone is one of the most successful recruiting companies and provides e-recruiting solutions and other digital services for over 16 million active subscribers in 21 countries. More than 60.000 companies rely on the StepStone job adverts for the recruitment of qualified specialists and executive staff.
The company’s portfolio includes various services, which are marketed and sold through its own sales department. SalesViewer® and the identification of anonymous website visitors play a central role here, as the website is an important source of new leads and business opportunities with over 50 million monthly visits.
StepStone is the next generation recruitment platform. Through their AI-powered hiring platform and smart autonomous matching technologies they aim to disrupt the way talent and all-sized businesses connect. With more than 50 million monthly visitors, Stepstone is one of the most frequented websites on the Internet. Due to the high traffic above average, incoming business potentials are strictly needed to be analyzed separately.
With over 3,700 employees in more than 20 countries, Stepstone provides technology to empower people with one clear goal: unleash potentials for jobseekers to join great teams and the opportunity for companies to hire great people. For a clear insight into the user journey and the ability to identify possible sales potentials from the website traffic, StepStone was looking for a tool for global use, that complies with the high requirements for data quality, security and data protection.
The aggregated data from a wide range of contact points on StepStone’s websites through SalesViewer®, helps the sales team to focus on relevant business opportunities. The conscious change due to better data quality, recognition rate and faster integration possibilities turns daily sales activities into a pleasure again.
The digital sales process and the way of new customer generation has been significantly accelerated. 1,000 new leads are generated every month on average using SalesViewer®. Through SalesViewers® intelligent segmentation and scoring sales data is transferred to sales representatives in less than 60 minutes. Based on the new data quality things have changed: the lead to opportunity rate at StepStone has grown to 15%.
SalesViewer® is today’s second-largest source of new business and revenue potential as well as one of the most important assets of all lead management activities for StepStone.